Co-Founder, Chairman and Chief Executive Officer
Butch Reed co-founded World Desk Pro in 2000 and has been the company's Chairman and Chief Executive Officer ever since. Under his leadership, World Desk Pro has grown to become a leading provider of customer support software and services.

A trailblazer in CRM, Mr. Reed has been involved in the enterprise software industry for 25 years.  Mr. Reed is a regular participant in industry publications and is regarded as an industry expert on software solutions for optimized business processes. Prior to founding World Desk Pro Mr. Reed held management positions with Andersen and IBM.

Mr. Reed holds a BA in economics from Amherst College.

Steve Balto

Manager, Research and Development
Steve Balto, has served as Manager of Research and Development since June 2000.  The Chief Product Architect of the worlddeskpro framework, Mr. Balto has been involved in the worlddeskpro initiative from the start.  Drawing on his years of experience and a clear vision of the software development landscape Mr. Balto wisely chose the Microsoft .Net development platform as the foundation of the worlddeskpro customer support strategy. Mr Balto has been involved in software development for 20 years. Most recently at GE, Innovative Technologies and Intergraph

Mr. Balto holds a BA in Computer Science from BYU.
 

Robert Leader

Manager, Solution Delivery
Rob Leader, Manager, Solution Delivery, has been with World Desk Pro since June 2000.  Mr. Leader is charged with the important task of ensuring worlddekspro customer success.  Mr. Leader has been 100% successful in quickly getting all World Desk Pro customers into production. A software developer by training, Mr. Leader has spent the past several years managing large complex implementation projects.  Prior to joining World Desk Pro, Mr. Leader held a number of software development and information technology management positions at Peregrine, Tivoli, and Computer Associates.

Mr. Leader holds a B.S. in chemical engineering from Manhattan College and an M.B.A. from the Graduate School of Industrial Administration at Carnegie Mellon University.